Brix is truly the world’s very first Molecular Moscato brand. Being the first at anything is challenging, but it’s especially challenging when you’re trying to merge two worlds that have always been diametrically opposed; lab-chemistry and vinification. I love a good challenge, so I decided to merge two opposing worlds; pop-art and propaganda. I started by developing a ‘picture language’ and developed a cult of personality around the grape and it’s ability to change the world. Super proud of this project and can’t wait to solve all of the world’s problems with ‘World peace in a can.’