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Project Components:
Identity | Print Material | Digital Collateral | Product Design | Photography | Site Design + Development
Blond is a haircare extension studio run by beautiful and confident women. The job was to give them a brand inspired by their real life experiences. The challenge was to create an identity that represents the girlboss entrepreneur's that they are in the freshest way possible. The beauty is in the minimal design and the confidence is in the playful copy. Each new client is an opportunity to up-lift and inspire. The Blond branding aims to be a perfect match.
Project Components:
Identity | Print Material | Digital Collateral | Environmental Design | Photography | Site Design + Development | Social Content Creation
NuMex is a little slice of Santa Fe, New Mexico located in the heart of St. Petersburg, Florida. Both innovative and reverent, the NuMex concept captures the culinary culture of the Hatch Valley.
Project Components:
Identity | Print Material
No genres, no rules, no safe sh*t, no boring perfectly sums up Bianca Oblivion’s image and her approach. Creating an identity with print materials to compliment and promote her brand was essential. The standard poster promo and EP artwork were a must, but I needed to create an asset as unique as Bianca herself. Her high energy sets will leave you soaked in sweat so I designed a no-party-foul safe case. That way tomorrow, when you can’t find anything but her card in your back pocket, you can thank her on IG for an amazing night ;)
PRESS PLAY TO VIEW THE GUIDES
Brix is truly the world’s very first Molecular Moscato brand. Being the first at anything is challenging, but it’s especially challenging when you’re trying to merge two worlds that have always been diametrically opposed; lab-chemistry and vinification. I love a good challenge, so I decided to merge two opposing worlds; pop-art and propaganda. I started by developing a ‘picture language’ and developed a cult of personality around the grape and it’s ability to change the world. Super proud of this project and can’t wait to solve all of the world’s problems with ‘World peace in a can.’
This design was created to showcase a photography based portfolio. No design software was opened until I thought about the process of executing a photoshoot to achieve that one perfect shot. I considered the photographers main tool, the camera, and its structure/function.
This is what I came up with: A navigation feature that mirrors the spin dial on a camera body, this dial is used to cycle through the images you’ve captured. Even if you’ve never used a camera we think it subtly makes a connection between the photography process and showcasing the art itself.
